Visualising the Customer Lifecycle

Sticky notes on a table
Identifying and organizing problems with sticky notes and How Might We's.
A pen and paper sketch of a the user journey
A first sketch of the user journey.
Sketches
Early sketches.
Mockup
Mockups for the final concept.
The video explains the main functions of the prototype (in German).

In my thesis for my minor in information design, I developed a new way of visualizing the customer lifecycle for Software as a Service startups. The user-centered design process included interviews with growth hackers, the primary target group, that was held to create a persona and a scenario. The results were implemented in the interface design and an interactive prototype.

The Growth Model helps growth hackers to make data-driven decisions by indicating problematic metrics and encouraging experiments to change them.

Research, Concept, UX, Prototyping, UI

At Strive Analytics

Let's get in touch!

hello@lenamohr.com
+49 157 5286 8596